BIRMINGHAM, Ala. — Huk, a new performance apparel company offering quality “technical” fishing clothing to anglers, has signed an agreement with B.A.S.S. to become a Supporting Sponsor of Bassmaster tournament circuits.
Launched this year and headquartered in Charleston, S.C., Huk aims to serve all anglers, especially including bass anglers, with clothing designed for their sport.
“The opportunity for our brand within bass fishing is incredible,” said Ben Verner, Huk president. “Players in the fishing business continue to focus on saltwater fishing because the bulk of the performance apparel market was historically there, but I believe that when given the right product design and a technical solution that makes them better, the bass angler will embrace our brand and products.
“All anglers fish under the same beating sun and driving rain, and they all deserve the same performance and great products.”
Under the deal announced today, Huk will be a supporting level sponsor of the 2015 Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens Series presented by Allstate, Old Milwaukee B.A.S.S. Nation events, Toyota Bonus Bucks Bassmaster Team Championship and Bassmaster High School series.
“We’re excited that Huk has decided to reach bass anglers through B.A.S.S. media and events,” said Bruce Akin, B.A.S.S. CEO. “Our millions of bass anglers and fans are Huk’s customers, and our industry-leading magazines, website, television series and events are the best ways to engage them.”
Akin said Huk intends to use the Bassmaster Classic Outdoor Expo presented by Dick’s Sporting Goods to launch its new performance apparel lines to the fishing public. The GEICO Bassmaster Classic will be held in Greenville, S.C., Feb. 20-22, and the Expo will be open on those same dates.
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Kyle Alsop and Taylor Bivins of Kansas State University are the winners of the 2016 Carhartt Bassmaster College Series National Championship, thanks to a series of consistent weights. They finished the tournament on Kentucky's Green River Lake with 36 pounds, 4 ounces.
The Kansas State team was the only one in the field of 89 teams to bring in more than 10 pounds every day.
You often hear the phrase there is nothing more important than a friend but like many other clichés of life especially at today’s pace, many of these old time sayings are said without really understanding their meaning. As I look back at the past five decades of my life spent in blue water and at my hunting career which has taken me all over the globe, I lift both hands in front of me and start counting off the friends which I could call at any time day or night for help; those who would put their life in jeopardy to save mine, or for that matter those who I can count on in the absolute worst of situations.
America (and much of the globe) seems to have an obsession with billfish, but few species are as popular as the Atlantic blue marlin. Not that there is anything wrong with black marlin, sailfish, swordfish, or striped marlin; it’s just that the blue marlin, which is the largest of the billfish group, has captured the hearts and passions of anglers for centuries.
If you want to join the ranks of anglers who’ve pulled up a blue marlin, you have your work cut out for you. But with the right techniques, you can add this world-class trophy to your list.