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Our Story


huk storyAnglers are united by a single piece of equipment: THE HUK. From freshwater to salt, offshore to inshore, bait to artificial, spinning to casting, to fly, our passion is all the same. Huk performance apparel unites all anglers regardless of their pursuit.

Huk Performance Apparel’s mission is to unite all fishermen in the way a “Huk” is a piece of equipment common to every single form of angling. Huk clothing represents a fresh take on the fishing world, offering styles that are young and current but still appeal to anglers of all ages.

We are there for every fisherman,

From the first cast to the last.

Huk's parent company, Marolina Outdoor Inc., was founded to bring deep seeded expertise across all outdoor categories to the industry. Their unparalleled knowledge and understanding of the needs surrounding the outdoor world has created a corporation like no other. Innovative designs and technologically focused products, create the foundation and bring the core focus of authentic outdoor apparel into the industry.

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